Eckoo App
Podcast Creator
Eckoo App Podcast Creator
Eckoo App
Podcast Creator
2021
2021
2021
4 weeks
4 weeks
4 weeks
UX/UI Designer
UX/UI Designer
UX/UI Designer
SM Tools, User Product, B2C
SM Tools, User Product, B2C
SM Tools, User Product, B2C
Summary
Summary
Eckoo is an audio platform that aims to give visibility to the diversity of Aveiro and the stories that are part of the lives of the population, with the voice of each user being the main source of creating the essence of the platform.
Eckoo is an audio platform that aims to give visibility to the diversity of Aveiro and the stories that are part of the lives of the population, with the voice of each user being the main source of creating the essence of the platform.
Eckoo is an audio platform that aims to give visibility to the diversity of Aveiro and the stories that are part of the lives of the population, with the voice of each user being the main source of creating the essence of the platform.
About the project
About the project
Developed by the Master's degree in Communication and Web Technologies, using Challenge Based Learning methodology, in partnership with the Aveiro Municipal Chamber (CMA). The challenge consisted in creating a product that would encourage people to become digital activists and also promote Aveiro's bid for the European Capital of Culture 2027.
Developed by the Master's degree in Communication and Web Technologies, using Challenge Based Learning methodology, in partnership with the Aveiro Municipal Chamber (CMA). The challenge consisted in creating a product that would encourage people to become digital activists and also promote Aveiro's bid for the European Capital of Culture 2027.
Developed by the Master's degree in Communication and Web Technologies, using Challenge Based Learning methodology, in partnership with the Aveiro Municipal Chamber (CMA). The challenge consisted in creating a product that would encourage people to become digital activists and also promote Aveiro's bid for the European Capital of Culture 2027.
Timeline
Timeline
Project scope
Project scope
Project scope
Eckoo is an audio-based application, viewed as a participatory space where the goal is to give voice to the Aveiro community, through the sharing of stories and talents. The main interactions that take place in the application are divided into two categories, there are the eckoos - small audio clips of up to 10 minutes - and the eckoo sessions - space for live audio sessions with a maximum duration of 1 hour.
Eckoo is an audio-based application, viewed as a participatory space where the goal is to give voice to the Aveiro community, through the sharing of stories and talents. The main interactions that take place in the application are divided into two categories, there are the eckoos - small audio clips of up to 10 minutes - and the eckoo sessions - space for live audio sessions with a maximum duration of 1 hour.
Eckoo is an audio-based application, viewed as a participatory space where the goal is to give voice to the Aveiro community, through the sharing of stories and talents. The main interactions that take place in the application are divided into two categories, there are the eckoos - small audio clips of up to 10 minutes - and the eckoo sessions - space for live audio sessions with a maximum duration of 1 hour.
Project objectives
Project objectives
Develop a product capable of addressing the proposed challenge.
Develop a product capable of addressing the proposed challenge.
Develop a product capable of addressing the proposed challenge.
Create a participatory, pleasant and inclusive space.
Create a participatory, pleasant and inclusive space.
Create a participatory, pleasant and inclusive space.
Promote the participation of citizens and visitors of Aveiro in matters related to the city.
Promote the participation of citizens and visitors of Aveiro in matters related to the city.
Promote the participation of citizens and visitors of Aveiro in matters related to the city.
Benchmarking
Benchmarking
Benchmarking
By analyzing competitors, it was possible to find the most used features and follow a strategy plan to build the product's features that could make it differentiated.
By analyzing competitors, it was possible to find the most used features and follow a strategy plan to build the product's features that could make it differentiated.
By analyzing competitors, it was possible to find the most used features and follow a strategy plan to build the product's features that could make it differentiated.
The following personas were defined based on the potential users who could use the product. This process helped us understand that different people have different needs and expectations.
By defining the users for whom we are building a product, it is posible to shape it so that it can meet their needs, ottering the best possible user experience.
The following personas were defined based on the potential users who could use the product. This process helped us understand that different people have different needs and expectations.
By defining the users for whom we are building a product, it is posible to shape it so that it can meet their needs, ottering the best possible user experience.
The following personas were defined based on the potential users who could use the product. This process helped us understand that different people have different needs and expectations.
By defining the users for whom we are building a product, it is posible to shape it so that it can meet their needs, ottering the best possible user experience.
User Flows
User Flows
User Flows
The user flow definition phase was realized in the organization of the structure of all the content created in the previous phases and that would reflect in the product.
The user flow definition phase was realized in the organization of the structure of all the content created in the previous phases and that would reflect in the product.
The user flow definition phase was realized in the organization of the structure of all the content created in the previous phases and that would reflect in the product.
In product development, conducting tests through an iterative process always brings many advantages and justifies the cost spent on conducting the tests, as it allows us to identify faults, opportunities for improvements and obtain new development insights during the early stages of development.
Conducting Anticipatory Experience Evaluation also allowed us to potentially improve the product at a low cost stage, with a low-fidelity prototype.
In product development, conducting tests through an iterative process always brings many advantages and justifies the cost spent on conducting the tests, as it allows us to identify faults, opportunities for improvements and obtain new development insights during the early stages of development.
Conducting Anticipatory Experience Evaluation also allowed us to potentially improve the product at a low cost stage, with a low-fidelity prototype.
In product development, conducting tests through an iterative process always brings many advantages and justifies the cost spent on conducting the tests, as it allows us to identify faults, opportunities for improvements and obtain new development insights during the early stages of development.
Conducting Anticipatory Experience Evaluation also allowed us to potentially improve the product at a low cost stage, with a low-fidelity prototype.
Two options to favorite an "Eckoo" caused confusion.
Two options to favorite an "Eckoo" caused confusion.
Remaining recording time is barely visible.
Remaining recording time is barely visible.
"I would prefer that when publishing the Eckoo, it was directed to the theme where it was published and not to the Eckoo itself."
"I would prefer that when publishing the Eckoo, it was directed to the theme where it was published and not to the Eckoo itself."
Texts with low visibility.
Texts with low visibility.
"The 'finish' button gives the impression that I will delete the session"
"The 'finish' button gives the impression that I will delete the session"
Participant 2
Participant 2
"It seemed like the button with the microphone was to indicate that it was recording."
"It seemed like the button with the microphone was to indicate that it was recording."
Participant 2
Participant 2
Participant 2
In the high-fidelity prototype, it was possible to apply the previously created visual identity, following accessibility rules and principles such as Gestalt, in order to translate, in the best possible way, what would be the application in real context.
In the high-fidelity prototype, it was possible to apply the previously created visual identity, following accessibility rules and principles such as Gestalt, in order to translate, in the best possible way, what would be the application in real context.
In the high-fidelity prototype, it was possible to apply the previously created visual identity, following accessibility rules and principles such as Gestalt, in order to translate, in the best possible way, what would be the application in real context.
Onboarding
Onboarding
With the definition of onboarding, the user is introduced to the main features of Eckoo. The initial motivation is given for the user to navigate the service. In this case, the use of a virtual assistant that will guide the user by voice was chosen.
With the definition of onboarding, the user is introduced to the main features of Eckoo. The initial motivation is given for the user to navigate the service. In this case, the use of a virtual assistant that will guide the user by voice was chosen.
With the definition of onboarding, the user is introduced to the main features of Eckoo. The initial motivation is given for the user to navigate the service. In this case, the use of a virtual assistant that will guide the user by voice was chosen.
Usability tests
Usability tests
The completion of this testing phase allowed to confirm some of the changes made previously and, mainly, to identify possible improvements in the high-fidelity prototype. The tasks that the users performed were analyzed following three main metrics: success rate, completion time and errors per task.
In addition, to evaluate the overall usability level of the product, the System Usability Scale (SUS) was used, in complement to evaluate the user's feeling after the use of the product we used the Self-Assessment Manikin (SAM) assessment instrument.
The completion of this testing phase allowed to confirm some of the changes made previously and, mainly, to identify possible improvements in the high-fidelity prototype. The tasks that the users performed were analyzed following three main metrics: success rate, completion time and errors per task.
In addition, to evaluate the overall usability level of the product, the System Usability Scale (SUS) was used, in complement to evaluate the user's feeling after the use of the product we used the Self-Assessment Manikin (SAM) assessment instrument.
The completion of this testing phase allowed to confirm some of the changes made previously and, mainly, to identify possible improvements in the high-fidelity prototype. The tasks that the users performed were analyzed following three main metrics: success rate, completion time and errors per task.
In addition, to evaluate the overall usability level of the product, the System Usability Scale (SUS) was used, in complement to evaluate the user's feeling after the use of the product we used the Self-Assessment Manikin (SAM) assessment instrument.
Results
Results
Through the Self-Assessment Manikin (SAM) questionnaire, participants were questioned about their levels of satisfaction, motivation/excitement and situation control that they felt while testing the application.
Through the Self-Assessment Manikin (SAM) questionnaire, participants were questioned about their levels of satisfaction, motivation/excitement and situation control that they felt while testing the application.
Through the Self-Assessment Manikin (SAM) questionnaire, participants were questioned about their levels of satisfaction, motivation/excitement and situation control that they felt while testing the application.
System Usability Scale (SUS)
System Usability Scale (SUS)
The following screens aim to attract potential users and highlight the main features of the product.
Conclusions and learnings
Conclusions and learnings
Importance of research
With the development of Eckoo, it was possible to understand the importance of initial research to understand the problem and find an appropriate solution, but also, the necessity of all the phases necessary to understand the real needs of the end user, following the Human-Centered Design methodology.
Usability
The success of a product lies in the user. If the user has a good experience, it is a step further for a product to be well accepted. With the testing phase, it was possible to identify the key functionalities and the irrelevant ones, as well as possible errors in the interfaces, making it possible for the product to correspond, as much as possible, to the user's expectations.
Accessibility
It is necessary to think about all types of users when designing a product. With this in mind, we sought to use guidelines for good practices in mobile interfaces, both in terms of hierarchy, spacing, and in relation to colors and contrasts between background color and font color.
Final product
We believe that all processes were fundamental for the evolution of Eckoo, based on the feedback given by real users, so that it was possible to finish the project with a product fully oriented to meet the expectations of the end user.
Importance of research
With the development of Eckoo, it was possible to understand the importance of initial research to understand the problem and find an appropriate solution, but also, the necessity of all the phases necessary to understand the real needs of the end user, following the Human-Centered Design methodology.
Usability
The success of a product lies in the user. If the user has a good experience, it is a step further for a product to be well accepted. With the testing phase, it was possible to identify the key functionalities and the irrelevant ones, as well as possible errors in the interfaces, making it possible for the product to correspond, as much as possible, to the user's expectations.
Accessibility
It is necessary to think about all types of users when designing a product. With this in mind, we sought to use guidelines for good practices in mobile interfaces, both in terms of hierarchy, spacing, and in relation to colors and contrasts between background color and font color.
Final product
We believe that all processes were fundamental for the evolution of Eckoo, based on the feedback given by real users, so that it was possible to finish the project with a product fully oriented to meet the expectations of the end user.